Performula is a health startup creating hyper-personalized nutrition supplements using over 200 nutrients. The goal was to establish a scalable visual system rooted in scientific precision. The identity combines a technology-driven aesthetic with clinical clarity. A strict Swiss grid provides structural consistency across all brand applications. Role: Senior Designer, with Studio Gruhl.
TSIC is a venture capital firm investing in unconventional technology at the earliest stages.
At A Color Bright, a brand identity was developed to position TSIC distinctly within the contemporary VC landscape. The system draws from early internet aesthetics, reinterpreted through a refined and scalable framework. A fully customized and functional brand typeface was created as a core component of the identity. Role: Brand & Digital Designer, with A Color Bright.
520M is an outdoor culture platform launched in collaboration with ISPO and Highsnobiety.
A microsite identity was developed at Studio Gruhl in collaboration with Highsnobiety to support the launch. The system unites editorial storytelling and digital experience within a focused, streamlined framework. The visual language positions 520M at the intersection of outdoor fashion and contemporary culture. Role: Senior Designer, with Studio Gruhl.
A microsite identity was developed at Studio Gruhl in collaboration with Highsnobiety to support the launch. The system unites editorial storytelling and digital experience within a focused, streamlined framework. The visual language positions 520M at the intersection of outdoor fashion and contemporary culture. Role: Senior Designer, with Studio Gruhl.
Out-of-home art direction and design system for Cash App’s largest U.S. campaign to date, developed at Studio Gruhl. A flexible, typography-led framework was created to scale across print, digital, and motion. The campaign launched nationwide, with activations in New York, Atlanta, Chicago, and Houston, culminating in a Union Square takeover. Role: Senior Designer & Art Direction, with Studio Gruhl.
Event identity for ZEIT Online’s Das Ideenfestival 2024, an event designed to move away from traditional hierarchical conference formats. Developed at A Color Bright, the visual system uses dynamic, interacting forms to reflect dialogue and collaboration. The design translates the festival’s participatory approach into a flexible identity across digital and physical touchpoints. Role: Brand & Digital Designer, with A Color Bright.
Revamped the global website and individual sites for Fotografiska’s five international locations: New York, Stockholm, Tallinn, Berlin, and Shanghai. Worked with the team at A Color Bright to introduce a refreshed UI library and modern typographic system to the brand’s digital presence. Role: Brand & Digital Designer, with A Color Bright.
Throughout her career as a designer in Berlin, Emma has collaborated with clients in the arts and culture sphere, including Highsnobiety, Ottolinger, LAS Art Foundation, H&M, and Lacoste. Her work spans brand and identity design, art direction, custom logos and typefaces, digital experiences, design systems, and print publications.